Business

How to Align Your Business’s Brand & Content Strategies

Inconsistency is the enemy of business success. Indeed, companies that make contradictory statements online –– or that put forth an inconsistent image on social media –– risk confusing or even alienating their customer base. One of the biggest problems modern businesses encounter is a discrepancy between their brand strategy and their content strategy. After all,

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5 Social Media Errors That Can Damage a Business’s Brand

Source: Unsplash | Marten Bjork Every day, businesses put their reputations on the line. Indeed, each in-person customer interaction, email correspondence, and social media message has the potential to either enhance or damage a business’s brand. While some mistakes are obviously bigger than others, few are quite so detrimental as those made on social media.

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Getting Ready to Launch

Whether it’s a new business, or a new product, the race towards launch day is an exciting time. Today we’re looking at the ways you can get ready to turn that launch day into a success. Research Starting early on your journey towards launch, research is important from day one. From initial concept testing, to

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