Kate Macmorn

Communications Director Kate is the communications director for the American Medical Resource Institute, where they’ve trained over a million healthcare professionals to study for, earn and maintain life support certifications that allow them to better respond to cardiac emergencies. When not in the office, you can find Kate practicing her tennis skills. She also frequents live music venues and is always looking for her next creative hobby.

Why Do Health Professionals Require Additional Training and Recertification?

Once a health professional secures a degree and a job, their formal learning process is far from over. Nurses, physicians, medical social workers, and nearly every job in healthcare require additional training and recertification to stay on their game. Government, employer, and industry stipulations for licensure, certification, and care standards are constantly being upheld. Healthcare […]

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5 Keys to Maintaining Strong Client Relationships

Building and maintaining relationships with clients is one of the most crucial steps in creating strong goodwill in the market. Various client-centric companies strive to interact with their clients more often. While this helps in building positive and long-term connections with clientele, it also ensures financial success. So, there is some scope for improving relationships

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How to Conduct a Social Media Competitive Analysis and Defeat the Competition

There are countless ways to promote your brand online, but social media stands above the rest as one of your best options. When 58.4% of the world’s population now uses social media, it’s the perfect way to get exposure for your company worldwide. The problem is creating a social media strategy that works. That’s where looking

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