Shark Tank is a show the nation loves, and it has helped numerous individuals reach their financial dreams after appearing in front of wealthy sharks. For those of you who enjoy the show, you will surely remember Atlas Monroe, who came into the tank looking for an investment in her vegan food business. Not only were the sharks blown away by the business acumen and accolades Atlas possessed, but they couldn’t get their heads around the fact that her chicken product featured zero chicken.
Atlas Monroe, aka. Deborah Torres eventually decided to turn down the $1 million offer from investors Mark Cuban and Rohan Oza to remain the sole owner of Atlas Monroe products. So how has the shrewd businesswoman gotten on since, and how much is she worth today? Let’s take a look.
Atlas Monroe Net Worth 2024
Atlas Monroe is currently worth $9.4 million, a staggering valuation given that she turned down the offer she received on Shark Tank. Let’s break down how the majority of that money is made and what happened both on and after Torres’ appearance on the hit investment show.
Atlas Monroe Main Income
Atlas Monroe’s primary income is unquestionably the vegan chicken products she showcased on the hit TV show. Although her products are sold in retail chains across the country, the primary income and most of its sales are from the Atla Monroe website. Owner Deborah Torres saw a niche in both the vegan product market and the eCommerce industry and combined the two to make a fortune.
In addition to selling the famous vegan chicken products, the website also sells an array of frozen foods, such as plant-based meat alternatives, dipping sauces, and BBQ packs. Customers can order from across the US and have products shipped to their doors.
Atlas Monroe Other Income
Atlas Monroe has no other income, at least not that has been reported, beyond her multi-million dollar business. With this said, she also doesn’t have to share that revenue with anyone but the taxman after showing her savvy skills on Shark Tank.
What Happened On Shark Tank?
Torres and her husband Jonathan initially appeared on Shark Tank seeking a $500,000 investment for a 10% stake in the company. The investors were blown away by the samples they were given and couldn’t believe there was no chicken in what they were eating. The pitch may have started off well, but it soon took a turn.
The celebrity investors quaffed at the company’s valuation, and both Kevin O’Leary and Barbara Corcoran promptly dropped out. Mark Cuban then made an offer but wanted 30% of the business before guest investor Rohan Oza threw his hat into the ring. Eventually, Cuban and Oza joined for a $1 million offer for the entire company, yet the Torres couple turned them down.
Given Atlas Monroe’s current success, we’d say those were some pretty intelligent business moves on behalf of the Torres.
Atlas Monroe Social Media Accounts
Atlas Monroe was already active on social media platforms before the appearance on Shark Tank was aired. Still, after that showing, the business got busier regarding content and engagement. This is, after all, what great companies do: recognize trends and virality and jump on them.
Atlas Monroe is busiest on Facebook, Instagram, and TikTok, using those platforms to drive sales through conversions to the website. On Facebook, the brand counts on a sizable 25k likes and 28k followers. On the official Instagram account, however, they have amassed over 160k followers, all of whom actively engage with the healthy-eating and vegan-friendly content they post.
Finally, Atlas Monroe is newly active on TikTok and has grown to 570 followers and thousands of likes in a very short space of time, having only posted 16 videos.
Atlas Monroe Personal Life, Stats & Facts
The creative and business-savvy Deborah Torres is the brains behind Atlas Monroe. But what do we know about her beyond her TV appearance and the success of the business? Let’s dig in.
Atlas Monroe Early Life
Atlas Monroe CEO Deborah Torres grew up in Silicon Valley, San Jose. Her parents are immigrants; her mother was born in England, and her father was born in Guyana. The creator of Atlas Monroe grew up around food, too, with Grandmothers on both sides owning restaurants. This no doubt fueled her love of food when it came to business.
At school, the future CEO showed clear talent, skipping an entire grade and just 15 years of age.
Atlas Monroe Rise To Fame
It would be remiss of us not to claim that the Shark Tank appearance was the ‘rise to fame’ moment but that the company’s origins of success stemmed from earlier than the viral moment. The inception of the well-loved chicken alternative comes from a sad moment in Torres’ life when her father was diagnosed as having Type 2 Diabetes.
Torres had seen a documentary detailing the benefits of a raw-vegan diet for those suffering from diabetes and convinced her father to try it for three months. During this time, Torres tried to get creative and develop raw food options that resembled the foods he loved, and Atlas Monroe’s chicken alternative was born.
Before appearing on Shark Tank, the brand was well established, and after attending numerous vegan and veggie festivals around the country, there was already a buzz around the products.
Atlas Monroe Spending Habits
Atlas Monroe has really shown great skill in reinvesting profits from the business. This has allowed them to maintain absolute ownership of what they sell and where they sell it. The company now boasts its own multi-million dollar manufacturing facility, from where it can ship out orders across the country to both individual customers and stores.
Atlas Monroe Scandal and Gossip
Unfortunately, there is very little to report by way of scandal and gossip, which goes for the brand Atlas Monroe and CEO Deborah Torres. The only slight bit of gossip we have is that Deborah and Jonathan Torres, who appeared on Shark Tank together, have since divorced. Even though she split up with her then-husband, they are still partners in the business, and Deborah has commented that they remain friends.
One story that Deborah discussed was when she and her father attended the Gilroy Garlic Festival in 2019, promoting their products. A mass shooting occurred at the festival, and Deborah’s father found himself involved, using his body to shield another festival-goer.
Instead of creating headlines for scandal or gossip, the CEO of Atlas Monroe promotes the brand and appears on podcasts discussing healthy living and business success. We are sure that there is an awful lot more to come from this lady, who has become yet another poster girl for those who said no to the Sharks.
Atlas Monroe Net Worth 2025
Given that this product now features in stores such as Whole Foods and has seen a significant increase in sales from its website, there is no doubt that the valuation of this firm, and its CEO, will only continue to rise in the coming year. Many suggest that the popularity of veganism is on the wain, yet industry figures from the last year in the US show that there is still plenty of love for this category. With this in mind, expect Atlas Monroe to be worth somewhere in the region of $11 million in 2025.
