A lot of business owners feel the sudden urge to handle their own web design or, even worse, have a family member put in charge of generating a site that, quite frankly, is a sight.
Saving some pounds is not necessarily saving face or indeed your business. Bad web design and compatibility leave a black mark on your reputation as the business to get the job done correctly.
This is where a Stockport website design company really benefits your business.
First Impressions Matter
When someone is visiting your webpage, their impression of your business is the first thing that springs to mind. How your website looks and runs is how they conclude if your business is the right fit for them. You don’t want clients with no money, you want the ones with all the money so the first thing you want to ensure is that your website is doing the talking for the high class services you wish to provide.
More businesses lose money through bad web design than inability to translate why they are the number one choice.
Compatibility.
Most people don’t search for your type of business through the use of a computer these days. It could be upto 80% of potential clients are going to find you through searching on their phone.
If you are not sure if your website is mobile friendly, you are potentially missing out on a full 80% of that business. Responsive web design is provided by professional web developers by developing the site using the technology and saving your business hundreds of pounds not just in having it all in one place (instead of paying a monthly fee to your web provider as well as a mobile version of the site) but also in providing easy access to those customers who otherwise would turn away.
Having a web designer handle this area also guarantees any adaptation that is required over the years can be handled straight away instead of leaving you stuck.
Reliability
If you build it, they will come.
Not so much the customers, we are talking about the error messages that plague small businesses trying to update or change their website.
These messages are quite frequent on self build sites and if you don’t have the professional knowledge to fix the problem, you are going to the school of Google to bone up on the knowledge. And boy! Those classes can be long.
It’s safe to say you are going to give up and ask for assistance. In the meantime your website has gone down and all that business has gone over to your competitor. Those who came to your site in that time now have the knowledge that your site didn’t work when they came. Are they going to try again? Do they now need to?
Obviously the smarter option is bringing a professional in to ensure this does not happen at all. It’s an easy mistake to make but an even easier one to lose business to.
Quality Over All
Want to know what the most overused comment is when someone visits a website?
Generic.
It’s true that building your own website utilizing the myriad of free platform building sites makes your website look like a thousand others. Add to that you don’t have much in the way of customization or even more than 1 page to showcase your business. It’s not an endearing look for you.
So the smart people use a professional web builder to create a custom design that makes your business have its own unique identity far away from the cheap and quick crowd. If your business is about quality then showcase that quality and cough up a few extra pounds in order to secure thousands more.
When it comes to professional responsive website design, you are sending the right message and attracting the right crowd.
