It’s easy to create a whole new website today to sell anything online. But because it’s “easy” to do, expect hundreds or even thousands of competitions anywhere in the World Wide Web. That is why “mediocre” websites have less to zero chances of winning the time and attention of potential customers online.
With all your investing of time, effort and resources on a single eCommerce website to start your business, you may be tempted to go cheap on some areas, especially while you are still starting. It may perhaps be a good move to spend less on some areas for the sake of sustainability. However, there are certain parts which are basically non-negotiable when it comes to quality in order to build an awesome eShop.
1. Branding
Creating a stable brand for your eCommerce website does not need a pile of experts to get your through it all. You just need research, brains and creativity to at least build a good branding plan for your site. However, you cannot go cheap with branding in terms of its actual execution – graphics, collaterals and all.
2. Detailed planning
You may not need to splurge your budget on hiring a whole team to plan out your website creation, launch and promotions. All you need is an undivided attention and your most detail-oriented direction in order to produce great results. The smaller details can ruin the whole project. So never take detailed planning for granted and go an extra mile, not only to plan for it, but also to make it happen.
3. Website builder
Never settle for a cheap website builder. If you want to avoid any unnecessary mess and headaches during your launch and beyond due to downtimes and speed loads, then go for an established one instead.
4. Web design and tools
If you went on for a top-notch website builder, then you must invest on good quality web designs and tools as well, in order to maximise your expenditure and give your customers the best service you can possibly give.
5. Social media management
Always give your best shot on social media management for effective online promotion. Social media can take your brand to places when done right. Just make sure to plan it well in order for you to make the most out of it and implement it through the cheapest but most efficient way possible.
6. Customer service
Aside from all the website preparations, contents and promotions, another area that needs your utmost best is customer service. It wouldn’t matter to your customers if you have amazing graphics, fast load speed and all, but you fail on assisting them properly.
7. Site management and upgrades
Be very hands on in terms of managing your website and learn the most recent and most appropriate upgrades. So make sure to give this part your best shot as well.
Building an eCommerce site is a lot of work. So make sure to invest better on what counts the most.
