Since we first saw him on our TV screens in 2011, Tony Beets has become one of the biggest stars on any Discovery Channel show. Beets is the swashbuckling, expletive-using, madcap, destructive, and, at times, grumbling star of the series ‘GoldRush’ and one of the key characters that fans of the show tune in to see.
Dutch-born Beets has not seen his celebrity star rise since embarking on the much-loved Gold Rush, but his net worth has also soared with each season that has passed. Viewers know what kind of money his gold hauls rake in, but what about his other ventures, Discovery Channel salary, and additional income the potty-mouthed gold guru counts on? Let’s dig a little deeper to the man they call ‘The Viking’ and, most importantly, how much the miner is worth.
Tony Beets Net Worth
We’ll get straight to it: Tony Beets has a reported net worth of $15 million. Based on this figure, it’s easy to see why Tony is often called the ‘King of the Klondike.’ Beets doesn’t solely rely on gold for his income; he has a brilliant business mind and can smell a dollar from a mile away.
Despite starting as a humble milk farmer in his native Netherlands, Tony Beets has become one of the world’s shrewdest business owners and miners. Let’s break down the income that has seen his net worth reach such a figure.
Tony Beets Main Income
As you may have guessed, Tony’s number one source of income is his mining operations, both on the sites shown on Gold Rush and across the country. During the show itself, Beets claims, and mines land across the Klondike, a region on the Yukon in Northwestern Canada. Viewers have watched him amass some sizable hauls, and for the last four seasons, he and his team have recovered a minimum of 3000 troy ounces per season, valued at around $75,000 per troy ounce.
Beyond the show, however, Beets owns 19 land and property holdings, including Michigan’s highly profitable Tamarack mine. Across all of these sites in the U.S. and Canada, The Viking sees around $3.69 million in annual profit. The lion’s share of Tony’s income comes from his mining operations.
Tony is such a savvy businessman that he doesn’t mine all of these holdings himself but rents them out to other miners and then takes a share of the haul they recover. This ensures that Beets can make money from his land holdings without the need for heavy investment in mining operations. Tony also rents and sells equipment and parts to other miners, ensuring a steady stream of income that continuously tops up his growing net worth.
Tony Beets Other Income
As mentioned, Tony Beets is one of the most loved characters on the Discovery Channel’s reality TV show ‘Gold Rush.’ Given his pull, it is only right that he counts on a handsome salary from the TV network as viewers watch him attempt to find glistening gold deep underground.
Tony is the show’s top earner, paid $175,000 for every episode the network makes. Most other featured miners are paid between $10,000 and $20,000 per episode; this clearly showcases his value to the series.
Beets has been smart with his money, pouring hundreds of thousands back into his operations, allowing him to offer services such as equipment rentals and transportation deals. He has also used the money he has earned, both on the show and through mining operations, to amass a portfolio of land holdings, properties, derivatives, and stocks.
It has been reported that the King of the Klondike owns around $800,000 in stock and derivative holdings alone.
Tony Beets has not been short of options when partnering with other brands and businesses, although he is very careful about who he chooses to collaborate with. So far, the only concrete partnership deal he has embarked on has been one with Miller, who produces many welding products used heavily by Beets and other miners on the show.
The type of partnership and income from it have been closely guarded, but Beets will undoubtedly have made it as lucrative as his other ventures.
Tony Beets Social Media Accounts
Beets is a man of the country and is far from active on social media. Tony does not have an Instagram account, for example, although, because of his popularity, there are many parody sites bearing the man’s name.
Tony does have a Twitter account, @klondiketony. The account has over 50,000 followers, but we haven’t seen the Viking post anything since late 2017.
Facebook, on the other hand, is where our man is busiest. Tony’s page currently has 425,000 likes, and he regularly posts about his day and many of his business endeavors and events.
Tony Beets’ Personal Life, Stats & Facts
Having immigrated from the Netherlands to Canada and forging a career as a successful gold miner and wealthy reality TV star, Tony has led quite a life.
Tony Beets’ Early Life
Tony Beets was born on the 15th of December, 1959 (64 years old) in Wijdenes, Netherlands. In his early years, he milked cows on his family’s farm before moving to Canada at age 19 with his now-wife Minnie, who lived next door to him growing up. Tony moved to Canada in search of new opportunities, where he first began his mining exploits, albeit in a small way.
Tony and Minnie would marry three years later and have four children: Kevin, Monica, Mike, and Bianca. Tragically, they lost their 5th child, Jasmine, at just two and a half years old.
Tony’s business is now a Beets family business, as his wife and their children have taken on careers within the gold mining operation.
Tony Beets’ Spending
As mentioned, Beets has become a master of knowing when to reinvest in his business and forge additional income streams. He declares himself a ‘simple man,’ but he enjoys splashing out occasionally to provide for his family.
The King of the Yukon owns assets estimated to be worth $1.7 million, including his 2,5000-square-foot property on the banks of the swirling Yukon River, which is estimated to be worth $1 million.
Tony also rides in style in a convertible Mercedes valued at $150,000.
Tony Beets’ Rise To Fame
Beets debuted on Gold Rush in the second season and quickly became a fan favorite. He has grown into one of the show’s legends in the twelve seasons since, plus appearing in 2 of the show’s spinoffs.
Fans of the show love to watch how The Viking’s brain works, the risks that he takes—which usually pay off—and his grumpy-yet-can-do attitude, which they see so frequently.
Tony Beets Scandal
Beets found himself in a little bit of hot water on the show back in 2015, and it ended with one of his workers being fined and the man himself charged under the Yukon Waters Act. A “joke gone bad” is how the show referred to the incident where one of Tony’s team lit a dredge on fire using gasoline, something they called a ‘Viking Baptism.’ Reports suggest Tony cared very little about the action against him and his team.
Tony Beets Net Worth 2025
The Viking sure knows how to make money, and we see no reason for any of that to change in the coming year. The Discovery Channel finished its 14th season of ‘Gold Rush: Off The Rails’ in February and is yet to announce the 15th season.
Despite this, Tony’s land, property, and diverse investment portfolio will continue to net the man $3.9 million in profit. With that and the opportunity for partnerships, we can expect him to increase his net worth by $4.5 million in the coming year.
