Chevron spends around of $90 million a year on advertising, that’s over twice as much as what they spent on their sham clean up of the worst oil-related disaster on earth in Ecuador. Today that very public relations bravado and those slick advertising campaigns caught Chevron up in something they try to avoid…the truth. (We also saw this last week as Chevron CEO John Watson scurried away from tough questions at a luncheon)
Today was supposed to be Chevron’s big day. Unrolling a multi million-dollar ad campaign is like Christmas morning to corporations. This afternoon however, Chevron finds itself in a public relations debacle after their new “We Agree” ad campaign was flipped on its head by some superb timing and creativity from the Yes Men, Rainforest Action Network and Amazon Watch.
Hours before Chevron launched their own campaign www.chevron-weagree.com went live along with a faux Chevron press release announcing the campaign. Expecting such a campaign to be in their inbox, because of the Wall Street Journal’s Friday scoop, some outlets reported this as Chevron’s newest ad blitz. Easy enough mistake, but while the ads look the same the content of these ad is the last topic Chevron wants to talk about in public, accountability.