24 Hours of Awesome: Starting Now!

Cross posted from Greenpeace’s staff blog. Blogpost by Chris Eaton.

Right now a Guinness World Record attempt is underway, and you too can make your mark on history.  For the next 24 hours, Greenpeace’s ‘Unfriend Coal’ Campaign is taking aim at the record for most Facebook comments within a 24-hour period.

Comment and share, that’s all you need to do.  But collectively we need to do it 50,000 times to set the record within this timeframe: http://bit.ly/f9YMAR.

Hit up www.facebook.com/unfriendcoal to leave a comment now!  Then ask your friends to help set the record as well.

Greenpeace is also delivering your messages directly to Facebook staff all day on a scrolling screen outside their office, so post your comment now and be seen.  The 50 best commenters will win a t-shirt from the ‘Unfriend Coal’ Campaign.

Tips to help us set the record:
– You have to ‘like’ www.facebook.com/unfriendcoal to comment
– Comment multiple times – it still counts!
– “@nametag” ten friends in the comment so they can join in the record too.
– Share the link on your profile
– Stay on topic – Facebook and renewable energy.  Send your message to Facebook staff.  Ask questions.  Give opinions.  Spark debate.  Tell your story!

Why is Greenpeace doing this?  Because it would be awesome to hold a World Record.  And because the Earth Day deadline that we gave Facebook to announce a plan to go coal-free is fast-approaching.  As of yet, there has been no indication that the company plans to replace dirty coal and nuclear with clean, renewable energy.

Just two of Facebook’s data centers use the same amount of electricity as over 65,000 average American homes.  We are asking Facebook to power those data centers – and all future ones – with renewable energy, and to ‘unfriend’ dirty coal and dangerous nuclear.  We’re pretty sure that 50,000 comments on their website will get Facebook’s attention.

Today we are showing Facebook staff the huge global support that exists for a coal-free Facebook.

Go speak your mind.  Be part of a Guinness World Record attempt for the greatest number of comments on a Facebook post within 24 hours!


Students Demand that Facebook Unfriend Coal

I just got back from a trip to North Carolina.  I met up with some rockstar student activists in Forest City, NC – where the construction site of Facebook’s newest data center is located.  In November 2010, Facebook disclosed its plans to invest $450 million in the 300,000 sq. ft. facility and to power the center using dirty coal power.

North Carolina students bear witness at Facebook’s Data Center.

Emma Wicker, one of the activists, grew up 10 minutes away from the construction site. Emma is stoked to have Facebook bring some much needed jobs to the area, she just wants those jobs to drive an energy revolution, not increase demand for dirty coal power. Duke Energy, the local electric utility, relies on coal for over 50% of its generation mix and is currently building another large 800MW coal plant just 10 miles away in Cliffside, North Carolina.

The action didn’t just happen in North Carolina on Friday. Students across the country stood up to demand more from Facebook. In Austin, Texas, students gathered outside Facebook offices in an effort to talk with employees about the campaign. The students were denied access to the building, but they were able to deliver a letter for Mark Zuckerberg to the security guard that works on Facebook’s floor, and get the attention of Facebook staff passing by.

Carson Chavana delivers a letter for Mark Zuckerberg.

As the student activists in Austin said on Friday, “Facebook is in a relationship with coal? Dislike!” Join us in asking Facebook to Unfriend Coal by Earth Day 2011.


Mary is the Greenpeace Student Network Manager. She works with students across the country on campaigns to fight for the planet. She lives in Chicago and loves to spend her time exploring that wonderful city.

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