If Portland, OR steps to different beat, Sweden steps to a different drum. For example, McDonald’s in Sweden serves organic milk and beef, recycles 97 percent of all restaurant waste, and powers over half of its 160 stores, as well as the national headquarters, with renewable energy. This puts the largest burger giant’s green wrecking ball squarely through the window of most American burger chains, even Portland, Oregon’s local environmental burger chain, Burgerville.
Given the fertile grounds for environmental change, it’s no wonder that Sweden gave rise to what I see as the latest and greatest environmental advancement: recognizing that the environment does not exist in a void (“oh yes, there are societies and economies!”) and using that knowledge to create metrics regarding true sustainability. Not sustainability as you find it described in a car commercial; rather, sustainability you can capture, put in a vial, and show to your freshman science class.
The bus tour crew was back in Science 101 on Tuesday, July 24th, when we received a 2-hour presentation from Duke Castle, one of the founders of the Oregon Natural Step Network, the largest chapter of the Natural Step in the United States. After showing us how all of the environmental, social, and economic problems humans face are interrelated, he hopped into the Natural Step, which I will attempt to re-describe below.
Continue reading ‘Portland’s Different Drum Beat | The Natural Step’