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	<title>It's Getting Hot In Here &#187; adamcmahon</title>
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	<description>Dispatches from the Youth Climate Movement</description>
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		<title>It's Getting Hot In Here &#187; adamcmahon</title>
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		<title>TOP 5 VIDEOS: Gulf Coast communities take on Washington, BP at Power Shift 2011</title>
		<link>http://itsgettinghotinhere.org/2011/04/22/top-5-videos-gulf-coast-communities-take-on-washington-bp-at-power-shift-2011/</link>
		<comments>http://itsgettinghotinhere.org/2011/04/22/top-5-videos-gulf-coast-communities-take-on-washington-bp-at-power-shift-2011/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 23:22:17 +0000</pubDate>
		<dc:creator>adamcmahon</dc:creator>
				<category><![CDATA[global warming]]></category>

		<guid isPermaLink="false">http://itsgettinghotinhere.org/?p=23309</guid>
		<description><![CDATA[Crossposted from Bridge The Gulf Last weekend in Washington, D.C., more than 100 Gulf Coast residents called for action from President Obama and Congress to make BP pay for its ongoing disaster, and to clean up and restore the Gulf Coast.  The contingent was part of Power Shift 2011, a youth climate summit and organizing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=itsgettinghotinhere.org&amp;blog=1001964&amp;post=23309&amp;subd=itsgettinghotinhere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>Crossposted from <a href="http://www.bridgethegulfproject.org/node/335">Bridge The Gulf</a></em></p>
<p>Last weekend in Washington, D.C., more than 100 Gulf Coast residents called for action from President Obama and Congress to make BP pay for its ongoing disaster, and to clean up and restore the Gulf Coast.  The contingent was part of Power Shift 2011, a youth climate summit and organizing training, nearly 10,000 people strong.  Watch the top five videos from the historic summit, as children, students, workers, advocates, and whistle-blowers challenged big polluters and took a stand for America&#8217;s Gulf Coast.</p>
<h3>1. Children stand up to BP with a song</h3>
<p><span style="text-align:center; display: block;"><a href="http://itsgettinghotinhere.org/2011/04/22/top-5-videos-gulf-coast-communities-take-on-washington-bp-at-power-shift-2011/"><img src="http://img.youtube.com/vi/fqizQGLrU7w/2.jpg" alt="" /></a></span><br />
&#8220;I open my mouth to BP, and I won&#8217;t turn back,&#8221; sang three girls from Biloxi, Mississippi, in front of the BP lobbying headquarters in Washington, D.C.</p>
<p>On Tax Day (Monday, April 18th), thousands of youth marched on BP&#8217;s offices in Washington, and demanded they pay the $9.9 Billion in taxes they are dodging by writing off loses from their own oil disaster.    The girls are from the group <a href="http://www.cwcbiloxi.org/">Coastal Women for Change</a>.</p>
<h3><span id="more-23309"></span><br />
2. Hundreds of youth shut down BP station</h3>
<p><span style="text-align:center; display: block;"><a href="http://itsgettinghotinhere.org/2011/04/22/top-5-videos-gulf-coast-communities-take-on-washington-bp-at-power-shift-2011/"><img src="http://img.youtube.com/vi/C_hkN5vnQvA/2.jpg" alt="" /></a></span><br />
Tulane University student Stephanie Stefanski explains why hundreds of youth shut down a BP station on Sunday, April 17th, and why she drove 20 hours from Louisiana to Power Shift:</p>
<blockquote><p><em><strong>&#8220;There’s still oil on our coast</strong>. I saw it two weeks ago, I touched it, I smelled it. It’s still causing massive die offs with dolphins, sea turtles, crustaceans and fish. It’s causing public health issues. I’m here to tell everyone this problem is still here one year later&#8230; <strong>They’re not paying up for their damages</strong>.&#8221;</em></p>
<p>Via <a href="http://wonkroom.thinkprogress.org/2011/04/17/power-shift-bp-flashmob/">Wonkroom</a></p></blockquote>
<h3>3. Cherri Foytlin rallies crowd of thousands outside White House</h3>
<span style="text-align:center; display: block;"><a href="http://itsgettinghotinhere.org/2011/04/22/top-5-videos-gulf-coast-communities-take-on-washington-bp-at-power-shift-2011/"><img src="http://img.youtube.com/vi/bNut7Gcr4B8/2.jpg" alt="" /></a></span>
<p>The mother of six and wife of an oil worker walked all the way to D.C. from New Orleans to raise awareness about the ongoing BP disaster.  She told thousands of fired-up youth in Lafayette Park: &#8220;[We] have to have a future where greed is not the name of the day, where humanity comes first.&#8221;</p>
<h3>4. Clean-up worker Andre Gaines exposes BP health crisis, contractor corruption</h3>
<span style="text-align:center; display: block;"><a href="http://itsgettinghotinhere.org/2011/04/22/top-5-videos-gulf-coast-communities-take-on-washington-bp-at-power-shift-2011/"><img src="http://img.youtube.com/vi/HUAOmfXsWh0/2.jpg" alt="" /></a></span>
<p>&#8220;They told us… we don&#8217;t need respirators… But I&#8217;m living proof.  I have watched people falling over, holding their chest, [they] cannot breathe from this stuff… This stuff is killing people.&#8221;  Andre Gaines, 27, was one of six clean-up workers from Mississippi who spoke out about widespread illnesses, corruption, and negligent safety practices associated with the disaster clean-up.</p>
<h3>5. Environmental Justice leader Michele Roberts tells 10,000 youth: &#8220;Stand for the least of these.&#8221;</h3>
<p><span style="text-align:center; display: block;"><a href="http://itsgettinghotinhere.org/2011/04/22/top-5-videos-gulf-coast-communities-take-on-washington-bp-at-power-shift-2011/"><img src="http://img.youtube.com/vi/pKViz1N_vC4/2.jpg" alt="" /></a></span><br />
Michele Roberts of <a href="http://www.ehumanrights.org/">Advocates for Environmental Human Rights </a>talked about legacy pollution issues persisting in Mossville, Louisiana, and in communities of color and poor communities across the country:</p>
<p><em>&#8220;Did you ever think about the many people who are living in harm&#8217;s way from legacy pollution?  They tell me 9 out of 10 African American communities alone in America live in polluted lands.  I&#8217;m from one of them.&#8221;</em></p>
<p><strong>Related Posts:</strong></p>
<ul>
<li><em><a href="http://www.bridgethegulfproject.org/node/328">PHOTOS: Gulf Coast Communities demand action from President, Congress, BP</a></em></li>
<li><em><a href="http://www.bridgethegulfproject.org/node/328">Today, youth across the U.S. take action to make BP pay</a></em></li>
<li><em><a href="http://www.bridgethegulfproject.org/node/320">Clean-up worker, youth leader tell thousands in D.C.: The BP disaster continues</a></em></li>
</ul>
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			<media:title type="html">adamcmahon</media:title>
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		<title>1,000 calls in 48 hours paid off! Equity in ACES!</title>
		<link>http://itsgettinghotinhere.org/2009/06/26/1000-calls-in-48-hours-paid-off-equity-in-aces/</link>
		<comments>http://itsgettinghotinhere.org/2009/06/26/1000-calls-in-48-hours-paid-off-equity-in-aces/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 16:22:22 +0000</pubDate>
		<dc:creator>adamcmahon</dc:creator>
				<category><![CDATA[global warming]]></category>

		<guid isPermaLink="false">http://itsgettinghotinhere.org/?p=11697</guid>
		<description><![CDATA[by Phaedra Ellis-Lamkins. Jun 26, 2009 10:00 AM Crossposted from GreenForAll.org &#8212;&#8212;&#8212;&#8212;&#8212; We just received word that the final House version of the American Clean Energy and Security Act (ACES) includes the equity provisions we&#8217;ve been fighting so hard for! We now have a small window of opportunity to help pass ACES. The House of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=itsgettinghotinhere.org&amp;blog=1001964&amp;post=11697&amp;subd=itsgettinghotinhere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><span>by                           Phaedra Ellis-Lamkins. </span>Jun 26, 2009 10:00 AM<br />
<a href="http://www.greenforall.org/blog/1-000-calls-in-48-hours-paid-off-equity-in-aces">Crossposted from GreenForAll.org</a></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p><a href="http://tools.advomatic.com/27/aces" target="_blank"><img src="http://www.greenforall.org/blog/images/callcongress_aces2" border="0" alt="" hspace="3" vspace="3" align="right" /></a>We just received word that the final House version of the American Clean Energy and Security Act (ACES) includes the equity provisions we&#8217;ve been fighting so hard for!</p>
<p><strong>We now have a small window of opportunity to help pass ACES. The House of Representatives will vote today, and many members are still on the fence. </strong><strong><span><a href="http://tools.advomatic.com/27/aces">Call now</a></span>.</strong></p>
<p>The critical equity improvements to the bill simply would not have happened without your support. In the past 48 hours alone, Green For All supporters have made close to 1000 phone calls to their Representatives.</p>
<p><span id="more-11697"></span>Thank you for speaking up for opportunity and investment in our communities!</p>
<p>Now, the bill provides opportunity for low-income communities and communities of color. Now, there are protections in the bill that ensure that working families don&#8217;t bear the cost for big polluters. Now, there is significant funding for green job training programs that build pathways out of poverty. And now, these good jobs will be accessible to low-income and local workers.</p>
<p><strong> Now, we can support the American Clean Energy and Security Act as truly green for all. </strong><br />
<span><a href="http://tools.advomatic.com/27/aces"><br />
<span style="font-size:larger;">Tell your Representative to pass ACES. Call now!</span></a></span><br />
<span style="font-size:larger;">&#8220;Vote yes on the American Clean Energy and Security Act.&#8221;</span></p>
<p><strong> NOTE: Congress is being flooded with calls. Please keep trying if you don&#8217;t get through the first time.</strong></p>
<p>You all have fought hard to get us this far, help us get across the finish line today.</p>
<p>Yesterday, President Obama called on the House of Representatives to pass ACES, saying &#8220;I can&#8217;t stress enough the importance of this vote. I know this is going to be a close vote. But my call to those members of Congress who are still on the fence, as well as to the American people, is this… now is the time to finally act.&#8221;</p>
<p>Let&#8217;s act today. And let&#8217;s make history.</p>
<p>Phaedra Ellis-Lamkins<br />
Chief Executive Officer<br />
Green For All</p>
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			<media:title type="html">adamcmahon</media:title>
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		<title>YouthBuild Shines</title>
		<link>http://itsgettinghotinhere.org/2009/03/23/youthbuild-shines/</link>
		<comments>http://itsgettinghotinhere.org/2009/03/23/youthbuild-shines/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 19:04:12 +0000</pubDate>
		<dc:creator>adamcmahon</dc:creator>
				<category><![CDATA[Economics]]></category>
		<category><![CDATA[Efficiency]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[Green for All]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[economic recovery]]></category>
		<category><![CDATA[economic stimulus]]></category>
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		<category><![CDATA[Green Jobs]]></category>
		<category><![CDATA[weatherization]]></category>
		<category><![CDATA[youthbuild]]></category>

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		<description><![CDATA[Originally posted on the Green For All blog- 3/19/09 YouthBuild USA must be feeling pretty good.  And they deserve to. I can&#8217;t think of another program that embodies so well what the green economy, at its best, can be: good for communities, good for the planet, and good for people who have been undervalued and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=itsgettinghotinhere.org&amp;blog=1001964&amp;post=9569&amp;subd=itsgettinghotinhere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class="newsImageContainer"><a id="parent-fieldname-image" href="http://www.greenforall.org/blog/youth-build/image/image_view_fullscreen"> </a><em><a href="http://www.greenforall.org/blog/youth-build">Originally posted on the Green For All blog</a>- 3/19/09</em></p>
<p class="discreet"><span> </span></p>
</div>
<div id="parent-fieldname-text" class="plain">
<p>YouthBuild USA must be feeling pretty good.  And they deserve to.</p>
<p>I can&#8217;t think of another program that embodies so well what the green economy, at its best, can be: good for communities, good for the planet, and good for people who have been undervalued and ignored for far too long. <img class="newsImage alignright" title="YouthBuild Shines" src="http://www.greenforall.org/blog/youth-build/image_mini" alt="YouthBuild Shines" width="200" height="196" /><a id="parent-fieldname-image" href="http://www.greenforall.org/blog/youth-build/image/image_view_fullscreen"> </a></p>
<p>YouthBuild works with young people who have dropped out of high school – kids without lots of opportunities and without lots of people believing they&#8217;ll succeed. These youth learn to build energy efficient homes for low-income families, and earn their GEDs at the same time.</p>
<p>The program started 30 years ago, with youth in East Harlem rebuilding abandoned homes that had been claimed by drug dealers, and giving them to homeless families instead.</p>
<p>It has since spread across the country, with 8,000 young people participating each year.  And YouthBuild is going green: by 2013, at least 75% of the homes they build will be green.</p>
<p>But that&#8217;s not the only reason they should be feeling good&#8230;</p>
<p>YouthBuild is now seeing major expansion – thanks to President Obama&#8217;s commitment to creating green jobs.  The Economic Recovery Package directs $50 million to YouthBuild. And the President&#8217;s proposed budget for 2010 would expand the program&#8217;s reach from 8,000 to 50,000 young people each year.<br />
<span id="more-9569"></span>On Tuesday March 17th, 100 youth from the program met with First Lady Michelle Obama, after building a green house on the national mall – drawing key media attention to their work.</p>
<p>Youth Build is helping to redefine how we understand &#8220;service&#8221;.  As Michelle Obama said on the mall on Tuesday–service is not &#8220;just an escape for the wealthy.&#8221;  It can the first step on a pathway out of poverty and the first rung on a green career ladder.</p>
<p>Now is the time to redefine a lot of things.  And as we move towards a rebuilding our economy – let&#8217;s use Youth Build as a shining example.</p>
<p>It is the type of program that ought to be brought to scale across the country – In every community where a family is worried about affording a home,  every neighborhood where young folks struggle to find opportunity and meaning.</p>
<p><strong>More About YouthBuild</strong></p>
<ul>
<li>Hufffington Post: <span class="link-external"><a class="external-link" href="http://www.huffingtonpost.com/2009/03/17/michelle-obama-promotes-n_n_175756.html">Michelle Obama Promotes National Service, Visits With YouthBuild</a></span></li>
<li>GetEnergySmartNow.Com: <a href="http://getenergysmartnow.com/2009/03/16/up-on-the-mall-good-people-doing-good-things-for-good-reasons/">Michelle on the Mall: Good People doing Good Things for Good Reasons</a></li>
<li><span class="link-external"><a class="external-link" href="http://youthbuild.org/">YouthBuild&#8217;s Web Site</a></span></li>
</ul>
<p>VIDEO:  9/27/08 La Causa/YouthBuild and Green For All join together in Los Angeles for the Green Jobs Now National Day of Action:</p>
<p><a href="http://vimeo.com/2205120">LA GREEN JOBS NOW!</a> from <a href="http://vimeo.com/user920755">Green Jobs LA</a> on <a href="http://vimeo.com">Vimeo</a>.</div>
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			<media:title type="html">adamcmahon</media:title>
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			<media:title type="html">YouthBuild Shines</media:title>
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		<title>Dreaming of a Green Christmas?</title>
		<link>http://itsgettinghotinhere.org/2008/12/18/dreaming-of-a-green-christmas/</link>
		<comments>http://itsgettinghotinhere.org/2008/12/18/dreaming-of-a-green-christmas/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 21:50:45 +0000</pubDate>
		<dc:creator>adamcmahon</dc:creator>
				<category><![CDATA[global warming]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[Green Jobs]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Political Participation]]></category>
		<category><![CDATA[United States]]></category>

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		<description><![CDATA[It&#8217;s good to see the idea of a Green stimulus gaining lots of traction, through EAC&#8217;s efforts on Change.org, the Apollo Alliance&#8217;s Economic Recovery Act, 1Sky&#8217;s letter to Congress, and the memo that Green For All, EAC, 1Sky, and others sent to Obama&#8217;s team last week. Green For All&#8217;s take on the stimulus is that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=itsgettinghotinhere.org&amp;blog=1001964&amp;post=7863&amp;subd=itsgettinghotinhere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s good to see the idea of a Green stimulus gaining lots of traction, through <a href="http://itsgettinghotinhere.org/2008/12/16/vote-rebuild-america-with-a-green-stimulus-package/">EAC&#8217;s efforts on Change.org</a>, the <a href="http://apolloalliance.org/apollo-14/apollo-economic-recovery-act/">Apollo Alliance&#8217;s Economic Recovery Act</a>, 1Sky&#8217;s<a href="http://org2.democracyinaction.org/o/5075/t/1426/petition.jsp?petition_KEY=26"> letter to Congress</a>, and <a href="http://www.greenforall.org/blog/memo-on-a-green-and-equitable-stimulus-sent-to-obama-team">the memo </a>that Green For All, EAC, 1Sky, and others sent to Obama&#8217;s team last week.</p>
<p>Green For All&#8217;s take on the stimulus is that it MUST include funding for the Green Jobs Act.  For all the talk of Green Jobs, this is the only federally authorized bill that can build &#8220;green pathways out of poverty&#8221; &#8211; if it is funded, that is.<span id="more-7863"></span></p>
<p>Here&#8217;s what Green For All&#8217;s Prez Van Jones had to say about it on Tuesday.  If you like what you see, please add your voice by <a href="http://org2.democracyinaction.org/o/5379/t/2457/campaign.jsp?campaign_KEY=842">sending a letter to Congress</a>.</p>
<div class="documentByLine">
<h3><strong><a href="http://www.greenforall.org/blog/dreaming-of-a-green-christmas">Dreaming of a Green Christmas?  Help Congress Make it Happen&#8230;</a></strong></h3>
</div>
<div class="documentByLine"><span>Posted by               Van Jones </span> at                 Dec 17, 2008 02:00 PM                          |             <a class="permalink" title="Link to this post and its comments.  Use this for bookmarking." href="http://www.greenforall.org/blog/dreaming-of-a-green-christmas">Permalink</a></div>
<p class="documentDescription"><span class="kssattr-atfieldname-description kssattr-templateId-widgets/textarea kssattr-macro-textarea-field-view inlineEditable"> For many, this holiday season will be tough. But Congress could give a terrific present to thousands who desperately need work &#8211; by fully funding the Green Jobs Act. Congress is deciding right now what to include in the economic &#8220;stimulus and recovery&#8221; package it will pass in the new year. This stimulus has the potential to create good, green jobs for America &#8211; but only if Congress includes full funding for the Green Jobs Act. Yesterday, Green For All initiated a letter-writing campaign, asking supporters to urge Congress to fund the Green Jobs Act as part of America&#8217;s rescue package </span></p>
<div id="parent-fieldname-text" class="plain kssattr-atfieldname-text kssattr-templateId-blogentry_view kssattr-macro-text-field-view inlineEditable">
<p>For many, this holiday season will be tough. But Congress could give a terrific present to thousands who desperately need work &#8211; by fully funding the Green Jobs Act.</p>
<p>Congress is deciding right now what to include in the economic &#8220;stimulus and recovery&#8221; package it will pass in the new year. This stimulus has the potential to create good, green jobs for America &#8211; but only if Congress includes full funding for the Green Jobs Act.</p>
<p>Yesterday, Green For All initiated a letter-writing campaign,  asking supporters to urge Congress to fund the Green Jobs Act as part of America&#8217;s rescue package.</p>
<p>If you haven&#8217;t already, please tell Congress to green the stimulus: <span class="link-external"><a class="external-link" href="http://org2.democracyinaction.org/o/5379/t/2457/campaign.jsp?campaign_KEY=842">take action</a></span>.</p>
<p>In the New Year, our leaders in Washington will pour billions of dollars into our faltering economy, to revitalize it.  But how that money is spent, and who it goes to, is still up for grabs.  The $700 billion Wall Street bailout earlier this year did not do much to help people on Main Street.  Now, with Congress putting so much money on the line again, let&#8217;s make sure they get it right.</p>
<p>The stimulus package will only help the hundreds of thousands of people who just lost their jobs this winter, the families who don&#8217;t know how they&#8217;ll survive next year, and the communities  that yearn to be vibrant and healthy, if we demand it.</p>
<p>That&#8217;s why we&#8217;re calling for a stimulus that doesn&#8217;t just bailout and prop up the old economy, but invests in good, green jobs, invests in a new, green economy, and invests in people.</p>
<p><span class="link-external"><a class="external-link" href="http://org2.democracyinaction.org/o/5379/t/2457/campaign.jsp?campaign_KEY=842">Please click here to make your voice heard in Congress.<br />
</a></span></p>
<h3>The Green Jobs Act</h3>
<p>The Green Jobs Act will create green pathways out of poverty in this country. Working with allies, Green For All got the program included in the Energy Bill of 2007. Bush signed the program into law last December. But he failed to include a penny for it in his 2008 budget proposal.</p>
<p>Congress can finally jumpstart this desperately needed program by dedicating $250 million or more in the economic stimulus bill.</p>
<p>The Green Jobs Act will help approximately 25,000 people a year get training in green trades. Trainees could then get employed installing solar panels, weatherizing and retrofitting buildings, working in the wind industry and doing other important work.</p>
<h3>The Need</h3>
<p>Many people in our communities are between jobs now. Some are coming home from wars &#8211; or prisons. They deserve an economic future in the only part of the economy likely to grow soon: the green energy sector.</p>
<p>There is a lot of TALK about green jobs. But there is only one authorized federal program designed to provide training for those jobs: The Green Jobs Act. <em><strong>It needs full funding</strong></em>.</p>
<p>President-elect Barack Obama is committed to a clean energy transformation. Let&#8217;s expand the number of people who can benefit from the jobs and investment that will flow from the green economy revolution.</p>
<p><span class="link-external"><a class="external-link" href="http://org2.democracyinaction.org/o/5379/t/2457/campaign.jsp?campaign_KEY=842">Help us convince Congress to do the right thing by sending a letter TODAY</a></span>.  Thanks.</p>
<p>Sincerely,</p>
<p>Van Jones<br />
Green For All</p></div>
<br />Posted in global warming, Government, Green Jobs, Jobs, Political Participation, United States  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/itsgettinghotinhere.wordpress.com/7863/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/itsgettinghotinhere.wordpress.com/7863/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/itsgettinghotinhere.wordpress.com/7863/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/itsgettinghotinhere.wordpress.com/7863/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/itsgettinghotinhere.wordpress.com/7863/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/itsgettinghotinhere.wordpress.com/7863/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/itsgettinghotinhere.wordpress.com/7863/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/itsgettinghotinhere.wordpress.com/7863/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/itsgettinghotinhere.wordpress.com/7863/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/itsgettinghotinhere.wordpress.com/7863/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/itsgettinghotinhere.wordpress.com/7863/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/itsgettinghotinhere.wordpress.com/7863/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/itsgettinghotinhere.wordpress.com/7863/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/itsgettinghotinhere.wordpress.com/7863/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=itsgettinghotinhere.org&amp;blog=1001964&amp;post=7863&amp;subd=itsgettinghotinhere&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>How Environmental Activist Van Jones&#8217; Book &#8220;The Green Collar Economy&#8221; Reached the NYT Best Sellers List</title>
		<link>http://itsgettinghotinhere.org/2008/10/21/how-environmental-activist-van-jones-book-the-green-collar-economy-reached-the-nyt-best-sellers-list/</link>
		<comments>http://itsgettinghotinhere.org/2008/10/21/how-environmental-activist-van-jones-book-the-green-collar-economy-reached-the-nyt-best-sellers-list/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 18:18:47 +0000</pubDate>
		<dc:creator>adamcmahon</dc:creator>
				<category><![CDATA[News and Media]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[green for all van jones green collar economy book]]></category>

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		<description><![CDATA[Cross posted from The Huffington Post &#124; October 20, 2008 08:02 AM by Nicholas Sabloff Social and environmental activist Van Jones felt he had important message about the economy, energy prices and global warming to impart in his book &#8220;The Green Collar Economy,&#8221; which was published this month. What he didn&#8217;t have, as a first [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=itsgettinghotinhere.org&amp;blog=1001964&amp;post=6498&amp;subd=itsgettinghotinhere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!-- Chicklets --><strong>Cross posted from <a href="http://www.huffingtonpost.com/2008/10/20/how-environmental-activis_n_136054.html" target="_blank">The Huffington Post</a></strong> |  October 20, 2008 08:02 AM</p>
<p>by Nicholas Sabloff</p>
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<p>Social and environmental activist Van Jones felt he had important message about the economy,<a href="http://itsgettinghotinhere.files.wordpress.com/2008/10/cover-image.jpg"><img class="alignright size-full wp-image-6508" title="The Green Collar Economy" src="http://itsgettinghotinhere.files.wordpress.com/2008/10/cover-image.jpg" alt="" width="153" height="230" /></a> energy prices and global warming to impart in his book <a href="http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&amp;field-keywords=green+collar+economy&amp;x=0&amp;y=0">&#8220;The Green Collar Economy,&#8221;</a> which was published this month. What he didn&#8217;t have, as a first time author with an almost non-existent marketing budget, was the kind of money and name-recognition that typically helps place a book on the best sellers list and in the national conversation. So he improvised.</p>
<p>Using a Web-based, viral marketing strategy, Jones and <a href="http://www.greenforall.org/splash">Green For All</a>, an environmental organization he recently founded, worked to get the word out about his book far and wide. The result was a place &#8212; number 12 to be exact &#8212; on the <a href="http://www.nytimes.com/2008/10/26/books/bestseller/besthardnonfiction.html"> New York Times best sellers list</a> in the book&#8217;s first week.</p>
<p>&#8220;Everyone is stunned,&#8221; Jones told the Huffington Post. &#8220;Usually to get to number 12 the first week as a new author you&#8217;ve got to spend a million bucks or be on Oprah.&#8221;<span id="more-6498"></span></p>
<p>Through a combination of emails and phone calls to friends, bloggers, and a network of activists, Jones estimates that the viral campaign he and his co-workers launched resulted in emails being sent to millions of people, many of whom surely forwarded it along. The initial commercial success of &#8220;Green Collar Economy&#8221; proves that Internet buzz combined with online activism can push a book onto the best sellers list.</p>
<p>It also helps to have something original and important to say, which Jones clearly does. His book is an innovative and impassioned account of how transforming America into a greener society would not only address the global warming crisis but also generate enough jobs to help turn the around the economy around and provide work for the Americans who need it most. As<em> New York Times</em> columnist Tom Friedman <a href="http://www.nytimes.com/2007/10/17/opinion/17friedman.html?_r=1&amp;oref=slogin">wrote</a> last year in an admiring profile of Jones:</p>
<blockquote><p>Mr. Jones has been on a crusade to help underprivileged African-Americans and other disadvantaged communities understand why they would be the biggest beneficiaries of a greener America. It&#8217;s about jobs. The more government requires buildings to be more energy efficient, the more work there will be retrofitting buildings all across America with solar panels, insulation and other weatherizing materials. Those are manual-labor jobs that can&#8217;t be outsourced.</p></blockquote>
<p>So how do you achieve success in viral marketing? Green For All contacted around 150 different organizations, large and small, national and local, according to Alli Chagi-Starr, the Grassroots Publicity Coordinator and Business Partners Manager for Green For All. They reached out to everyone from community gardening groups to labor unions to the Hip Hop Caucus. They got the Environmental Defense Fund to recommend the book to its 500,000 members; they got the organization who owns the domain name greencollareconomy.com to promote the book on its website. They contacted big environmental blogs like Treehugger. And they called everyone they knew.</p>
<p>&#8220;I&#8217;ve never personally called or emailed this many people in my life,&#8221; said Chagi-Starr, who had spent the previous year cultivating these relationships. &#8220;I&#8217;ve never seen anything like this before. People got out their rolodexes and really went to town.&#8221;</p>
<p>&#8220;Not having this book reach a lot of people was not an option,&#8221; Chagi-Starr said. The book&#8217;s success, &#8220;reaffirms once again the power of the grassroots.&#8221;</p>
<p>Read More here: <a href="http://www.huffingtonpost.com/2008/10/20/how-environmental-activis_n_136054.html" target="_blank">http://www.huffingtonpost.com/2008/10/20/how-environmental-activis_n_136054.html</a></p>
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			<media:title type="html">adamcmahon</media:title>
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			<media:title type="html">The Green Collar Economy</media:title>
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		<title>Get to Power Shift!</title>
		<link>http://itsgettinghotinhere.org/2007/10/24/get-to-power-shift/</link>
		<comments>http://itsgettinghotinhere.org/2007/10/24/get-to-power-shift/#comments</comments>
		<pubDate>Wed, 24 Oct 2007 11:30:39 +0000</pubDate>
		<dc:creator>adamcmahon</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[Video]]></category>

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		<description><![CDATA[8 Days!!!!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=itsgettinghotinhere.org&amp;blog=1001964&amp;post=3742&amp;subd=itsgettinghotinhere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p align="center">8 Days!!!!</p>
<p align="center"><span style="text-align:center; display: block;"><a href="http://itsgettinghotinhere.org/2007/10/24/get-to-power-shift/"><img src="http://img.youtube.com/vi/BuXXqEmPfWA/2.jpg" alt="" /></a></span></p>
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		<title>60 Students Arrested at No War, No Warming! Blockade</title>
		<link>http://itsgettinghotinhere.org/2007/10/22/60-students-arrested-at-no-war-no-warming-blockade/</link>
		<comments>http://itsgettinghotinhere.org/2007/10/22/60-students-arrested-at-no-war-no-warming-blockade/#comments</comments>
		<pubDate>Mon, 22 Oct 2007 20:48:43 +0000</pubDate>
		<dc:creator>adamcmahon</dc:creator>
				<category><![CDATA[global warming]]></category>

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			<media:title type="html">adamcmahon</media:title>
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		<title>11 days til Power Shift!</title>
		<link>http://itsgettinghotinhere.org/2007/10/21/11-days-til-power-shift/</link>
		<comments>http://itsgettinghotinhere.org/2007/10/21/11-days-til-power-shift/#comments</comments>
		<pubDate>Mon, 22 Oct 2007 02:34:42 +0000</pubDate>
		<dc:creator>adamcmahon</dc:creator>
				<category><![CDATA[global warming]]></category>

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