Watch the UK’s Direct Climate Action Heroes in: Just Do It!

This is a guest post from Molly James of Just Do It, an exciting new film documenting the direct action heroes of the UK.
Greetings from across the pond! I arrived on English tarmac from DC two months ago, a blaze with excitement to join the post production team of Just Do It – a tale of modern-day outlaws. Just Do It tells the story of the UK’s most secretive and exciting activist movement, environmental civil disobedience.
With unprecedented access, director Emily James spent over a year with some of the UK’s biggest trouble makers, documenting their clandestine activities. Just do It gives you an astonishing inside look at a community of citizens who put their bodies in the way. They super-glue themselves to bank trading floors, blockade factories and attack coal power stations en-masse, all with wit, creativity and fun. Sick of waiting on politicians, lobbyists and international bodies to change the world, many in the UK activist movement have taken up the mantle of civil disobedience; and let me tell you they wear it well. I’ve seen first-hand how groups use consensus decision-making to enact demonstrations that are playful, fun and effective.
Just yesterday, adorned in fake bandages, I joined a few dozen citizens dressed as nurses and doctors to transform a nearby bank into a mock hospital. This was just one of the 40 actions organized as part of UK Uncut’s Emergency Operation, a national day of action to protest cuts to the UK’s National Health Service. Standing inside the Islington branch of the Royal Bank of Scotland which is not only a massive bailout recipient but one of the world’s foremost investors in the tar sands, I felt a sense of empowerment that you just can’t get from signing a online petition.
This is precisely the sentiment encapsulated by the mischievous and inspiring characters of Just Do It. A totally independent, grassroots project Just Do It is more a movement than a film. For us on the Just Do It team, this is a film intended to inspire people to take action on climate (along with the rest of our world’s social and environmental issues) and we plan to show it to as many people as possible to meet that end.
From the very beginning our metric of success has been not how much money the film makes but how many people it inspires to take action. After two years of hard work from a team of over 100 people (virtually all volunteers) and the generosity of nearly 500 crowd funders, the film will hit the big screen here in the UK on July 15th.
But, if we are going to get this film to US audiences we are going to need your help. Releasing a film takes some pretty big bucks (most Hollywood releases cost the same, if not more to release, than what it took to make the film in the first place). Right now, you can help ensure that Americans get a chance to see the passion behind the UK climate movement and the power of direct action. Please go on over to our indiegogo profile, check out the great perks we’ve got on offer and give what you can.

About Richard


Richard, VP, Business Development for Ethical Electric is a veteran of online organizing and online media, clean energy entrepreneurship, and mission-related investing. The founder of Fired Up Media and Editor of It's Getting Hot in Here, he served as VP of Project Finance for Solar Mosaic, the Online Organizer for the Webby-nominated, 17 million person TckTckTck campaign and as an angel investor in and board member to startups, such as Skyline Innovations, Faraday Bicycles, and SumofUs.org. He graduated from the Center for Progressive Leadership's Executive Fellowship and the NextGen Fellowship in Mission Related Investing, as well as Macalester College, where he developed the first student-led Clean Energy Revolving Fund. He also has been known to collect and use cooking equipment from around the world and might just make you something, if you ask nicely.

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