Just as it has been getting grim for advocates for climate science and small nonprofits everywhere, Google just announced two major initiatives that hopefully put a little wind in the sails for those beating against the tide.
Google has announced their new Google for Nonprofits program that offers a one-stop application for Google Adwords, Apps, YouTube, Google Earth and more. While many of the organizations and campaigns I have worked with over the years rely heavily on Google tools, this is an effort to make it far easier and simpler for organizations to get access and learn how to use them effectively. They also have setup a Google for Nonprofits Marketplace to connect nonprofits with organizations and consultants able to put these tools to work.
If you are reading this and you are thinking of starting a nonprofit, or you are at a small nonprofit and you feel like technology is always a struggle, this really makes it easy. I am helping a few groups go through this process and if anyone needs help, drop me a line, but they are making it easier than ever.
The other initiative is very exciting to people who care about climate science and have watched horrified as climate deniers have abused public relations techniques and tricked the media in generating fake controversy, forestall action, and create a generational divide in the understanding of climate science.
Google.org has brought together a team of 21 climate researchers to communicate on the issue of climate change. The Google Science Communication Fellows are a number of climate scientists who will be provided with training on new media, data-sharing, and communications, SolveClimate reported.
“Google.org, the technology giant’s philanthropic arm, has hand-picked a team of 21 fellows working in climate research to improve the way the science of global warming is communicated to the public and lawmakers through new media. “We are seeing very clearly with climate change that our policy choices are currently not grounded in knowledge and understanding,” said Paul Higgins, a Google fellow and an associate policy director for the American Meteorological Society.”
It is really exciting to Google come out swinging on climate science. Edmund Burke famously once said “All that is necessary for the triumph of evil is that good men do nothing.” Google is starting to live up to their motto of “Don’t be Evil” by doing something. Now, it is time of us to step up and use these tools for good.