Google to the Rescue?

Google For Nonprofits Marketplace
Img. © Google

Just as it has been getting grim for advocates for climate science and small nonprofits everywhere, Google just announced two major initiatives that hopefully put a little wind in the sails for those beating against the tide.

Google has announced their new Google for Nonprofits program that offers a one-stop application for Google Adwords, Apps, YouTube, Google Earth and more. While many of the organizations and campaigns I have worked with over the years rely heavily on Google tools, this is an effort to make it far easier and simpler for organizations to get access and learn how to use them effectively. They also have setup a Google for Nonprofits Marketplace to connect nonprofits with organizations and consultants able to put these tools to work.

If you are reading this and you are thinking of starting a nonprofit, or you are at a small nonprofit and you feel like technology is always a struggle, this really makes it easy. I am helping a few groups go through this process and if anyone needs help, drop me a line, but they are making it easier than ever.

The other initiative is very exciting to people who care about climate science and have watched horrified as climate deniers have abused public relations techniques and tricked the media in generating fake controversy, forestall action, and create a generational divide in the understanding of climate science.

Google.org has brought together a team of 21 climate researchers to communicate on the issue of climate change. The Google Science Communication Fellows are a number of climate scientists who will be provided with training on new media, data-sharing, and communications, SolveClimate reported.

“Google.org, the technology giant’s philanthropic arm, has hand-picked a team of 21 fellows working in climate research to improve the way the science of global warming is communicated to the public and lawmakers through new media. “We are seeing very clearly with climate change that our policy choices are currently not grounded in knowledge and understanding,” said Paul Higgins, a Google fellow and an associate policy director for the American Meteorological Society.”

It is really exciting to Google come out swinging on climate science. Edmund Burke famously once said “All that is necessary for the triumph of evil is that good men do nothing.” Google is starting to live up to their motto of “Don’t be Evil” by doing something. Now, it is time of us to step up and use these tools for good.

10 Responses to “Google to the Rescue?”


  1. 1 mememine69 Mar 18th, 2011 at 11:58 pm

    Confirming that the majority of voters are now FORMER climate change believers, it was Obama himself that chose not to mention the climate “crisis” in his State Of The Union Address. 25 MORE years of unstoppable warming belief was not sustainable but the war against pollution itself will never end. Stewardship of the planet will always be a struggle against those that would put environmental protection on the back “burner”. Go Green!

  2. 2 mememine69 Mar 19th, 2011 at 6:42 am

    The New Reality:
    Confirming that the vast majority of climate change believers are now FORMER climate change believers, it was Obama himself that chose not to mention the climate “crisis” in his State Of The Union Address because he knew that 25 MORE years of unstoppable warming belief was not sustainable but the war against pollution itself will never end. Stewardship of the planet will always be a struggle against those that would put environmental protection on the back “burner”. We now know that expecting voters to permit the CO2 mitigation action of taxes and lifestyle sacrifice as directed by the scientists is impossible. Our cause still continues with the same goals. Go Green!

  3. 3 amber ladeira Mar 19th, 2011 at 10:06 am

    Dear “Sparki”:

    –Fabulous about Google’s new policy.
    RE: Sir Edmund Burke, Member of Parliament during
    the era of 1776, and almost a lone voice there
    supporting the rebels here, I think actually
    said: “all that is required for evil to succeed
    in the world is for enough good men to do nothing”.

    That’s a subtle difference, yet a telling one.

    Meaning we need MORE activist voices. I detect
    they are increasing every week.

    I work with NEIS, Nuclear Energy Information Service
    out of Chicago. Dave Kraft is our Director, we
    celebrate our 30 year anniversary in 2011.

    You know by now Illinois has at least four GE Mark I
    reactors, same design as the five in Fukushima
    Prefecture in such trouble.

    Let’s raise the cry: Phase out nuclear, oil and
    gas–eventually, make them shut it all down!

    Here’s to your future, Sparki. Keep up the good work.

    Best, A.

  4. 4 Richard Graves Mar 19th, 2011 at 11:00 am

    Hey Amber,

    Err, this article was written by me. Scott’s articles are earlier in the week.

    Glad to hear the sentiment, though.

    Thanks,
    Richard

  5. 5 Madeline Kovacs Mar 19th, 2011 at 9:00 pm

    Hey Richard – great post!

    For anyone not familiar with the suite of tools Google is making available, go to their site and READ – this is pretty amazing.

    Mad

  6. 6 rmarg Mar 19th, 2011 at 9:03 pm

    Actually, Mark I refers to the containment type (there are also Mark II and Mark III containments in the US and globally). There are 8 types of GE reactors (this counts the ABWR and the ESBWR). Most likely the current abundance of pipeline gas in the US and Canada will have keep gas as the (forgive the pun) “front burner” fuel.

  7. 7 mememine69 Mar 20th, 2011 at 9:52 pm

    Can we love and experience the planet now instead of calling it dead and dying and weak and fragile and sick?

  8. 8 gamesliga Mar 23rd, 2011 at 5:18 am

    nts the ABWR and the ESBWR). Most likely the current abundance of pipeline gas in the US and Canada will

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About Richard


Richard, VP, Business Development for Ethical Electric is a veteran of online organizing and online media, clean energy entrepreneurship, and mission-related investing. The founder of Fired Up Media and Editor of It's Getting Hot in Here, he served as VP of Project Finance for Solar Mosaic, the Online Organizer for the Webby-nominated, 17 million person TckTckTck campaign and as an angel investor in and board member to startups, such as Skyline Innovations, Faraday Bicycles, and SumofUs.org. He graduated from the Center for Progressive Leadership's Executive Fellowship and the NextGen Fellowship in Mission Related Investing, as well as Macalester College, where he developed the first student-led Clean Energy Revolving Fund. He also has been known to collect and use cooking equipment from around the world and might just make you something, if you ask nicely.

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