“The Social Network” and the Green Economy Revolution

This past Friday, after overcoming my hesitancy to let Facebook infiltrate another aspect of my life, I gave in and watched “The Social Network.” I’m going to go ahead and say it but, this movie is definitely a defining moment for the millennial generation, our generation.  It is proof that we are about to be stepping into the primes of our existence in the U.S. and worldwide.  The fact that the largest grossing movie this past weekend is based on a dot com idea hatched five years ago in a Harvard dorm room, is proof that our ideas are starting to be the cultural norm.  If you are not ready for that realization, consider this a wake-up call.  Mark Zuckerberg (the creator of Facebook) is 26, making him 20 or 21 when he created Facebook.

Getting into the movie, I realized that there are some clear take home messages we can apply to the Green Economy movement.  The best part about the movie is the divide between the guys who create the Harvard Connection and Facebook creator, Mark Zuckerberg.  In the movie, shortly after Zuckerberg releases his pre-curser to Facebook, called ‘Facemash’ he is approached by two rich and privileged brothers, The Winklevoss twins.  These two have everything going for them, including captains and Olympians in training for the Harvard row team, hold a 3.9 average and belong to the most prestigious & exclusive social club at Harvard.  However, this is where the movie gets interesting and the story of Facebook becomes a defining moment for our generation.

Frank Chi recently touched on this in his Huffington Post piece,

“The Social Network is about social upheaval in the digital age. It’s about the ability of a new media class to deconstruct centuries worth of privilege and access that would’ve won in every other generation but now.

The Winkelvoss twins had an idea. But they didn’t have the intellectual capacity to execute that idea. They fell back on the assumption they can just buy off a “code monkey” with the trappings of the social structure that has defined paths to power since social structures existed.

In the new media age, the communications industry will be defined by people who not only have an idea, but the ability to execute them.

Mark Zuckerberg is a visionary and a coder. The Winklevoss twins? They’re just wannabe middle men. That’s what makes Zuckerberg so dangerous to the established media industry – an industry full of old middle men who don’t have a clue on how to execute the ideas they talk about. … It’s the ability to have an idea, say it, execute it immediately, and change the way we think – big or small.”

If you ask me, I see nothing but parallels to the Green Economy movement.  We currently stand at the threshold of a decentralized, clean energy revolution that could blow the doors off of the old energy economy.  This old energy economy is controlled by arcane government policies and protections for utility companies, oil drillers, the coal industry, and a host of other outdated & irrelevant technology for the 21st century.  However, the mainstream strategy of those of us working for the green economy is to try to create new laws and regulations, lobbying congress and pushing for a silver bullet climate bill to save us all and create magical green jobs.

As the movie shows us,  we can’t just advocate for a new technological age we are entering – if we are to be successful we have to have both big ideas but also have the technical know how of how to make those ideas real.

After seeing the movie I immediately started thinking; why should we expect the same outdated utility and energy companies to bring forth the revolutionary idea that could change our energy system forever?  Is policy the best mechanism to create a revolution in energy in the United States and worldwide?

It also points out glaring gaps in the clean energy movement right now.  We should not only understand policy, but also the engineering side of clean energy.   With this combination we can bring a game changing idea to fruition.  We know we have all the carbon-free, renewable energy available to us right now.  But we have not learned how to harness the individual human’s ability to participate in a new system.  Should we be spending our every last waking hour and precious monetary resources on lobbying our Senators?  Maybe we can render their opinion irrelevant.  Consider Facebook now has 500 million users, is world-wide and was started for less than $1000 by basically 1 person.  Let’s do the same thing for the Green Economy that Facebook did for social networking, we need to make it accessible for every American, and every person on the planet.  Don’t say it isn’t possible.  Facebook proves otherwise. We can’t depend on the old way of doing things when our generation has the ideas and the ability to get the tools to make those ideas real.

With this realization, I enrolled in Oregon Institute of Technology’s Renewable Energy Engineering program and am taking my first class online starting this week.

9 Responses to ““The Social Network” and the Green Economy Revolution”


  1. 1 Morgan Oct 6th, 2010 at 7:20 pm

    Great piece Brandon – I hear ya loud and clear. The two other sides to the DIY climate movement, which shouldn’t be underestimated, are the making-friends-with-engineers strategy of getting talented students fired up about looking at the things we see as problems. The other one is the make-your-own-politics and have young people running for office. Like the article said, it’s not just about an idea, it’s about executing, and a political campaign is in some ways the epitome of that need for initiative and vision.

    Thanks for this!

  2. 2 Dave Shukla Oct 6th, 2010 at 10:18 pm

    Kudos Brandon, you always find a way to raise the bar for the rest of us. The most important work in the climate movement in these United States is actually transmitting knowledge and skills to people so that they can decide how they will govern the changes to the economy and society that are going to come as we adapt to climatic changes.

    Ten more electricians on your block who know how to retrofit green do shift the power, so to speak, for how your community can decide for itself how to make its contribution to global climate stabilization along 350 pathways. Perhaps in more productive ways than achieving office, campaigning for which is not the same thing as governance. Sorry Morgan, can not vote my conscience without pointing out what you are plugging there.

    Something to think about as we all “get to work” this weekend, less than a month before the Democratic Party loses big because their base like most Americans want jobs and know what the banks keep doing to keep them from getting them – at least along the kinds of plans that could yield millions of green jobs, say in conjunction with the community colleges in this country (from and about whom this blog needs more of…) that actually train and skill people in a relatively short amount of time.

  3. 3 Sam Oct 7th, 2010 at 7:16 am

    I like this post so much I read it twice. I was especially taken by the first paragraph.

  4. 4 hoover linx stick vacuum cleaner Oct 7th, 2010 at 5:20 pm

    I just thought it appeared pretty boring. It is a movie about creating facebook. Seems to be like I’ll have to examine it out. All the reviews are good from here and outside sources.

  5. 5 JP Oct 8th, 2010 at 3:36 am

    Hey there. Great post. I think you might also be interested in a similarly themed piece in this week’s New Yorker titled The Revolution will not be Tweeted. You can check it out at http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell

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