Greenwash of the Week: Earth Day!

Tomorrow is the 40th anniversary of Earth Day, always a good time to reflect on the significant progress we’ve made and the work we still need to do.

We’re not the only ones who like to celebrate Earth Day. Corporations have a PR bonanza, outdoing themselves in an effort to buy themselves a green image they don’t deserve.

In this week’s Greenwash of the Week webisode we take a look at some of the most ludicrous examples of corporations greenwashing Earth Day.

Royal Bank of Canada (RBC) sponsors Earth Day Canada. RBC is also the top financier of tar sands, called ‘the most destructive project on Earth.’ Alberta’s tar sands projects will eventually transform a Boreal forest the size of England into an industrial sacrifice zone complete with lakes full of toxic waste and man-made volcanoes spewing out clouds of global warming emissions.

Chevron and PG&E are headlining one of California’s largest Earth Day events, while being the state’s most powerful polluters and spending obscene amounts to pass bad environmental policy.

Idaho Falls’ Earth Day event is sponsored by Cargill – the agribusiness giant whose rampant palm oil expansion in Indonesia is destroying precious rainforest, killing orangutans, and posing a serious threat to our climate.

In Cincinnati corporations like Toyota and the coal company Duke Energy have bought themselves nifty environmental titles like ‘Habitat Defender.’ Seriously.

It’s like Walmart sponsoring labor day or Tiger Woods sponsoring a Valentine’s Day float.

Enjoy the webisode! And consider celebrating Earth Day by taking action to fight against corporate control of our energy future.

5 Responses to “Greenwash of the Week: Earth Day!”


  1. 1 Andrew Apr 21st, 2010 at 3:33 pm

    Dang, 10 grand. That’s peanuts.

  2. 2 Monica Apr 21st, 2010 at 5:59 pm

    So fantastical! This is the best one yet, by far. I love how Brianna is stroking the champaign at the end. hehe.

  1. 1 Online Trading and Swing Trading for the day mar 2, 2010 Trackback on Apr 21st, 2010 at 6:21 pm
  2. 2 The Trouble with Earth Day » Green SAHM Trackback on Apr 22nd, 2010 at 6:51 pm
  3. 3 Earth Day™ — Tastes Great, Less Filling « Outra Política Trackback on Apr 25th, 2010 at 7:47 pm
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About Brianna


Brianna spends her days (and many nights) using media and communications to amplify the voices and demands of people fighting for a more sustainable and equitable future. She's works with Energy Action Coalition, Rainforest Action Network, International youth climate movement, and many others. For the UN Climate Negotations (COP 15) Brianna is working with the Avaaz action factory. Woohoo!

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