A New Number For a New Era: From 9/11 to 350

Eight years ago today, two planes flew into the World Trade Center, another crashed into the Pentagon, and a fourth landed in a Pennsylvania field. The raw power of that day came to be symbolized by a date composed of three numbers. Three numbers that evoked the shock of being attacked, the horror of the sounds and images on our television sets, and the heroism of so many men and women. Three numbers that framed the events of the last decade and seemed like they would define my generation.

But eight years ago, many in my generation couldn’t vote. We didn’t choose the President, his wars, or his policies. In fact, young Americans have largely rejected the politics of fear and division that dominated those formative years of our political consciousness—voting 2 to 1 in favor of Barack Obama. Today we remember the victims and honor our heroes, but we also have a new President, new crises, and three new numbers: 3-5-0. 350.

350 is the most important number in the world. 350 parts per million (ppm) is the safe upper limit of carbon dioxide concentration in the atmosphere. It’s the number agreed upon by many of the world’s leading scientists and recently endorsed by 80 countries, but it’s not the number in the current version of the climate and energy bill under debate in Congress or the target that seems likely to be set at the international climate negotiations in Copenhagen this December.

350 is where we need to be “if humanity wishes to preserve a planet similar to that on which civilization developed and to which life on Earth is adapted,” as James Hansen, NASA’s top climate scientist so dryly puts it.  The bad news is that we’re already at 390 ppm and climbing.  So, is it too late?

Is it too late for the obese man to quit junk food and start exercising? Is it too late for him to lower his cholesterol and prevent a heart attack? Absolutely not. But until he changes his lifestyle, he remains at a higher risk. And until we change our lifestyle, the Earth will remain in the danger zone. There is still time to bring carbon dioxide levels back down, but it’s going to take a major transformation in how we think and act. Getting back to 350 means developing a thousand different solutions. It means building wind farms not coal plants. And it requires that world leaders recognize our interdependence and work together like never before.

Eight years ago, I felt a swirl of emotions. I was scared for my family and friends in New York City, where I was born and raised. I was angry at the people who had done this to us. I was hurting for the victims and their families, especially those from Hook and Ladder Company 25, the firehouse where I used to play when I was a child. And I radiated with the patriotism that swept America, reveling in our shared sense of purpose. That night, I gathered with friends in my Yale dorm to mourn together and mark the immensity of the day. We knew our world had fundamentally changed and that that day marked a turning point for our nation.

Six weeks from today, on October 24, I hope for a similar turning point. The largest ever global grassroots action on climate change will take place, calling on world leaders to make 350 ppm the target in the global climate treaty to be negotiated in Copenhagen. I’ll be in Flagstaff, AZ, where I live, spreading the word about 350 and joining with over 1,400 groups in 110 countries (so far), from the Great Barrier Reef to the Taj Mahal, who are organizing on behalf of our planet.  Anyone can join a group or start their own by going to 350.org.

While October 24 is a day of hope, America is still being threatened by a politics of fear, hatred, and division. Witness Glenn Beck’s vicious smear campaign that led to the resignation of Van Jones, my friend and one of the most visionary leaders in the nation. We need fewer Glenn Becks and more Van Joneses. People, ideas, and events that inspire hope, justice, and collective action.

That’s why I love 350. 350 is a bright line to which we must return. It doesn’t belong to one group or one nation—it belongs to all of us alive today and those yet to be born.

350 slices through all the confusion and misinformation around the climate crisis. It’s about being prepared. Eight years ago, we were caught off guard. This time there is no secret memo. Everything we need to know is for all to see, out in the open.

I can’t wait to live in a post-350 world where the disastrous affects of climate change have been averted, and a thriving clean energy economy unites the planet. I hope some day my now one-and-a-half year old daughter looks back on my work with pride, and that she and her generation are up to the finishing the job. This is an intergenerational challenge and the stakes couldn’t be higher.

This entry is cross-posted at The Huffington Post.

1 Response to “A New Number For a New Era: From 9/11 to 350”


  1. 1 Morgan Sep 11th, 2009 at 11:19 am

    Billy, Thanks for this. 9/11 has been used as an excuse for a lot of things, but from our generations point of view, it seems to resound most strongly as the moment a lot of became more engaged in politics, in envisioning the role we want America to have in the world, and what our roles would be in shaping that.

    We must stand strong in the face of threats against our safety, not shy away from the difficult struggles ahead, and rejoice in the community and common purpose we share. That’s how I approach the struggle for global climate solutions which will lead to a more peaceful, just and sustainable world.

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About Billy


At the end of 2002, freaked out about the deepening climate crisis, Billy dropped out of Yale University in the middle of his junior year to build a youth movement. He co-founded and led the Energy Action Coalition, which has become the largest youth advocacy organization in the world working on clean energy and global warming issues. Since early 2008, Billy has expanded his work beyond the Energy Action Coalition into a focus on building the green economy and creating green jobs for young people. He has been a consultant for Green for All on their "Green Jobs Now" day of action and developed the idea and campaign to create a Clean Energy Corps, a proposal based on the Civilian Conservation Corps designed to rebuild the country and create millions of new jobs and opportunities for community service. The community service component, The Clean Energy Service Corps, has become law as part of the Serve America Act, and other components of the proposal have been incorporated into the American Recovery and Reinvestment Act and the American Clean Energy and Security Act. A serial social entrepreneur, Billy has helped launch dozens of youth, climate and green jobs related organizations and initiatives, including Green Owl Records, a green music label affiliated with Warner Music Group; The Navajo Green Economy Coalition, which recently passed groundbreaking green jobs legislation on the Navajo Nation; and the Alignment Process, a collaborative of 50 large progressive organizations working on passing strong federal legislation to build a green economy and address global warming. Originally from New York City, he now lives with his wife Wahleah Johns and daughter Tohaana in Flagstaff, AZ.

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Power Shift '09 ©Robert vanWaarden

Power Shift '09 ©Robert vanWaarden

Power Shift '09 Robert vanWaarden

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Power Shift 09 Rally

Power Shift 09 Rally

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Power Shift 09 Rally

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