The Green Collar Economy is coming « It’s Getting Hot In Here

You’ve heard a lot about Van Jones’ The Green Collar Economy lately.

On Tuesday, the book reached #17 overall on Amazon, was the #2 bestselling nonfiction book, #2 conservation book, and the #1 book on economic conditions in the country. It also made it to #1 overall on Powells.com, a large independent, unionized bookstore (currently it’s #3). All of this happened without the big advertising dollars and media dominance of books like Harry Potter, Sarah Palin’s new book, and Bill O’Reilly. Instead thousands of grassroots activists and supporters of Van’s work bought the book and spread the word to their friends and colleagues via phone calls, emails, Facebook, blog posts, and word of mouth. The idea that a book could make it to the Top 20 on Amazon via grassroots tactics is incredible. But, it’s not over yet.

We still have an outside chance of reaching the New York Times bestsellers list in the book’s first week (by next Tuesday). Please order the book help us to get the word out in the coming days!

About Josh

Josh is co-founder of the Energy Action Coalition, a youth alliance working to support and strengthen the youth movement for a clean, efficient, just, and renewable energy future. He has been a lead designer and organizer of new initiatives such as Fossil Fools Day, the Climate Week of Action, and the No Coal Initiative. He served as national student organizer for Greenpeace USA where he led a successful campaign to pass a comprehensive green building and clean energy policy at California State University. A graduate in Philosophy from the College of Wooster in Ohio, Josh now lives and works in San Francisco.

2 Responses to “The Green Collar Economy is coming”

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1 Mattie Reitman Oct 9th, 2008 at 10:39 pm

I bought 15. One for everyone on the Ohio Student Environmental Coalition Steering Committee, plus a couple for family and friends.

This is that kind of book. Get it!
2 Nick DeMayo Oct 29th, 2008 at 6:38 pm

Hi Josh,

Thanks for your post on Van Jones and The Green Collar Economy. I think it’s great that you’re promoting his vision for a greener economy.

I’m working with a progressive bank that has recently been endorsed by Van Jones because of their 35 year commitment to environmental responsibility and community development. Because your blog has a focus on the environment, I thought this might be of interest.

We would like to send you a complimentary copy of Van Jones’ book and a stainless steel canteen. Please let me know if you are interested.

Thanks,
Nick