2005 recipe to sell “clean coal” from General Electric’s “Eco-magination.”
1. Dress some super-models up like coal miners
2. Oil their bodies up and set them loose in an underground mine
3. Co-opt a traditional anti-corporate anti-mining folksong, Sixteen Tons.
4. Throw in some lines like: “Now, thanks to emissions-reducing technologies from GE Energy, harnessing the power of coal is looking more beautiful, every day.”
And viola, you get this General Electric “clean coal” video
Eco-magination, my ass!