One of the climate movement’s most important (and most neglected) questions is this: how do we tell our story? We’re all taking part in a seriously bad-ass and inspiring tale: people of all stripes, motivated by a wide variety of reasons, coming together with a fierce passion for taking action on the biggest challenge of our day. At the Step It Up action center, we were sitting around trying to figure out new ways to tell the story of the rumbling global movement around climate change. And we were sort of stumped.
But the more we thought about it, the more we started to realize that our culture’s primary mode of communication is becoming more digital, more visual, more personal, and more collaborative. Keeping this in mind, here’s the storytelling idea we just came up with:
The Green Finger – What Are You Voting to Protect?
It’s an ongoing, evolving video project, and if it’s going mean anything at all, we need you to add your voices (and, um, fingers) to the video. So take a minute and let the world know where you’re at—What Are You Voting to Protect? What’s Under Your Green Finger? Post Your Video Response Here. People have already started responding–this group in New York City just took the idea and ran with it. At hundreds of Step It Up actions across the country on November 3rd, fingers will go green and videos will be made…anyone want to transform more fingers at PowerShift?
Personally, I’m fascinated by new ways we can tell our story. What really works? What gets heard outside the choir? What engages people deeply, and what’s just a distraction? What do you all think?
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