MTV Break the Addication Winners on TRL at 3:30 Today! Tune In!

BTAC winners Today, MTV will have on the winners of the final exam of the Break the Addiction Challenge. These campuses have led Campus Climate Challenge campaigns, Stepped It Up, and are now being recognized for having totally rocked out their campus campaigns. Tune in today at 3:30 to see them recognized for their efforts. Also, to all the other finalists, you guys kicked ass and we won’t forget the awesome stuff you keep on coming up with. So turn it on and record it for posterity, cause we will see these winners a whole lot more.

Drum roll, please… and the grand prize winners of the Break the Addiction Challenge are: Rutgers University and Cornell University! The winning student groups are true leaders in the clean energy movement. They’ve worked tirelessly to turn their campuses green and have become models of climate responsibility, inspiring us all. The two winning groups will each get an eco-renovation of their student center valued up to $10,000 courtesy of MTV, and will have a well-deserved moment in the spotlight by appearing on TRL’s green-themed episode on April 23rd. Congratulations to the winners, and a big thank you to everyone who took the Challenge, especially the other finalists — Middlebury College, UC Santa Cruz, Penn State, the University of Colorado at Denver (Auraria Campus), Macalester College, and Carleton College. You are the true agents of change, leading the eco-revolution on — and off — campus.

Read more about it!

3 Responses to “MTV Break the Addication Winners on TRL at 3:30 Today! Tune In!”


  1. 1 Carlos Rymer Apr 23rd, 2007 at 4:07 pm

    Whoohoooo! KyotoNOW! rocks. Go Kyoto!

  2. 2 Sasha Mercedes Apr 23rd, 2007 at 11:22 pm

    Yay! Kudos on making our vision become a reality and being rewarded for it! :)

  3. 3 Anna Rose Apr 25th, 2007 at 1:35 am

    So awesome that MTV is working with you guys on this! Wish they would in Australia..

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About Richard


Richard Graves is the blogmaster for It's Getting Hot in Here: Dispatches from the Youth Climate Movement and served as the New Media Fellow for the Energy Action Coalition. He helps over a hundred youth leaders from around the world tell their stories in the fight against global warming and for a more just and sustainable world. Richard graduated from Macalester College after winning campaigns for green building, green roofing, renewable energy investment, and energy conservation. When he isn't organizing against global warming, he likes to make Italian, Mexican, and Japanese food, read books, and to sculpt.

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