It’s Getting Hot In Here

If we’re going to convey the urgency of acting on climate change to a diverse audience, we need to start coming up with creative new ways to get our message out. Writing letters to the editor is still a worthwhile and necessary pursuit, but we must take advantage of every medium available to us. This means sometimes working outside of the important but traditional channels of newspapers, radio, film, and even the internet. Tonight, one London group that calls themselves The Prophets of Hope is executing what they call “a daring night time art attack” by turning urban icons into canvases for poignant messages about climate change. The group will use powerful light-projection equipment to emblazon otherwise drab and underused concrete with glowing, thought-provoking text. A bad ass action, and inspiration to get us all thinking a bit more creatively about grabbing people’s attention…

What other overlooked media can we use to get our message out?